As an almost exclusively second-hand shopper, I'm well acquainted with the thrill of finding treasure amongst thrift shop clutter. Celebrating this feeling is online second-hand marketplace Depop, with its vibrant new campaign that captures the euphoria of striking preloved fashion gold.
The best billboard ads are carefully crafted to make us stop and stare, and Depop's new campaign is no different, with its stripped-back design that accentuates its bold macro shot visuals. Keeping things clean, contemporary and playful, Depop nails the punchy attitude of today's freshest brands.
