It's a pleasant spring morning in Manchester and Yannick Lufakalyo has just entered a cafe to the backdrop of Spinnigfields. He takes a sip of his green tea and begins to collect his thoughts before trying to explain why his phone won't stop ringing.
Why are professional footballers and parents of emerging talent desperate to work with him? Lufakalyo thinks it's because he tells the truth. He wants to challenge players and make them feel uncomfortable during his unique training sessions.
"I expose players and I love doing it," Lufakalyo jokes. "It sounds bad, but that’s how they learn. They look at me and think 'this is surely not real' and I say 'you will get better and improve'. Other coaches can be scared of professionals but I'm not."