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TechRadar
TechRadar
Al Griffin

I experienced Dolby Atmos music in a Cadillac OPTIQ, and now I want to drive in an immersive audio bubble

Cadillac Dolby Dolby Atmos
Red Cadillac OPTIQ with Dolby Atmos Music sign in background.

Getting to hear Dolby Atmos music in environments other than a home theater or headphones is starting to become a regular thing for me at CES. Last year, I got to experience a live concert mixed in Dolby Atmos, and I also got to hear Atmos music in a Mercedes-Benz S580.

For CES 2025, Dolby invited me to its setup at the Nomad Hotel to experience Atmos music in a Cadillac OPTIQ, the company’s new “entry-point” luxury EV. The Cadillac partnership is Dolby’s big car announcement at CES, and it brings the number of car brands featuring Dolby Atmos up to 20.

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