For parents with children of a certain age there's one word they don't want to hear right now and that's Prime. We're not talking Amazon Prime here, this is a new drink - and it's like gold dust.
Widely sold in America, but exclusive to Asda in the UK, Prime Hydration energy drink is a product from YouTube stars KSI and Logan Paul, who between them have more than 50 million subscribers.
The pair were boxing rivals before coming 'together as brothers and business partners' to take on the likes of Coca-Cola and Pepsi with the £2 drink, which comes in different flavours, including Lemon Lime, Tropical Punch, Ice Pop and Blue Raspberry.
