A popular Cardiff blogger who dropped out of university has found success in her own business that aims to support and inspire other women. After dropping out of university, Kelly Powling had no idea what she wanted to do with her life.
She worked in an admin job but admitted her "heart wasn't in it", so saved up and spent a few months travelling before the coronavirus pandemic put her travel plans to a grinding halt. The 25-year-old was left wondering what to do next when she "fell" into social media marketing, influenced by her experience running the food blog Cardiff Foodie.
Once again she found herself looking for the next big thing and that's when she came up with the idea for Fierce Femmes. The idea sprang out of a "personal craving" for female role models and advice, which she struggled to find in Cardiff
