On a chilly day in February, a sausage roll appeared in the window of a Primark. Why was it there? What could it mean? Was it a prank, or simply a mistake? No. It was the start of the collaboration that no one expected, but everyone would want.
Soon after, Greggs and Primark launched their collection. It sold out, with reports suggesting people were selling pieces online for more than three times their original price.
But now, it’s back and bigger than ever and I headed down to the ‘Snackfest Bus’ in Cathedral Gardens and got my hands on head to toe Greggs fashion.