Cool boxes used to be relatively mundane things. Essentially a large plastic box that would keep some soggy sandwiches cool or ice a few beers for downing as the sun sets at the beach.
But then the best YETI coolers arrived in our lives and, all of a sudden, the cool box you carried spoke volumes about your personality, your willingness to venture off-grid and your penchant for fishing, hunting, and generally doing burly stuff.
