Prior to the release of Jimi Hendrix’s second single in March 1967, mainstream audiences had yet to enjoy the full Jimi experience. His arrival into the UK the previous September, had caused a sensation among the select few – The Beatles, the Rolling Stones, Eric Clapton, Pete Townshend – who’d encountered him playing live, but his debut single Hey Joe (a relatively sedate blues number written by Billy Roberts) wasn’t entirely representative of Hendrix’s revolutionary modus operandi.
"That record isn't us," Hendrix was keen to point out, "The next one’s gonna be different."
