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Creative Bloq
Creative Bloq
Technology
Natalie Fear

'I don’t think about relevance, I think about doing good work': 5 questions with Laura Stein

Laura Stein headshot.

Laura Stein is chief creative officer at Bruce Mau Design, a multidisciplinary brand and design studio leveraging creativity as an instrument for change. Her journey as a strategically minded design leader has led Laura to work with a diverse array of iconic brands, from Sonos to the Hutchins Centre at Harvard University.

With a broad career covering brand, print, motion, digital, and environmental design, Laura's work has been recognised by Cannes Lions and D&AD, alongside featuring in books such as Designing Brand Identity and Dynamic Identities. As part of our 5 Questions series, I caught up with Laura to discuss the power of design, the trap of worrying about relevance and her journey as a self-proclaimed "lifelong learner".

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