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InsideEVs
InsideEVs
Technology

I Don't Know Who The 2024 Fiat 500e Is For

I was surprised when I got the invitation to Miami. Generally, I can tell a lot about what a company wants to convey about a car based on where it chooses to host the first drive. BMW hosted its i5 launch in Portugal, near its largest software provider and some incredible roads. Rivian invited journalists to its crucial Normal, IL factory for the dual-motor R1. Those made sense. But I couldn't fathom why the 500e launch was being held in Miami, Florida, home to boring roads, bad traffic and worse drivers.

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