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Digital Camera World
Digital Camera World
Rod Lawton

I don’t believe in magic, but there is a strange alchemy in photographic imagery

Fujifilm's Film Simulations have brought some 'magic' back into photography for many. Of course, it's science not magic, but does that really matter? (Image credit: Rod Lawton)

Photography is an art that’s also dependent on science, so it’s a curious mixture. Photography would be simpler if you could measure everything and explain everything we love about photographic images, but this is where ‘art’ starts to change the rules. The artistic looks we like this year aren’t the same as those we liked last year, and next year it will be different again.

Some of the best photo editing software doesn't just stick to scientific enhancement, but embraces wild and experimental creative treatments you might never have thought of yourself.

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