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Windows Central
Windows Central
Technology
Jez Corden

I do not want these massive, 90s-era Xbox Call of Duty: Modern Warfare 3 take-over pop-up ads to become the norm

Xbox Call of Duty Microsoft
Call of Duty MW3 pop up on Xbox.

What you need to know

  • Microsoft now owns Call of Duty, the world's most popular FPS franchise. 
  • Call of Duty's next instalment, Modern Warfare 3, is set to launch this November. 
  • Whether you're into Call of Duty or not, Microsoft has been sending our mass take-over ads on Xbox Series X|S consoles, to the surprise and annoyance of many. 
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