Alice Sheriff is the co-founder and managing director of Black Rabbit London, a social-first, motion-led creative production agency embracing a fundamentally different way of working. Across her career, Alice has worked with big brands like Calvin Klein, Lacoste and Diesel, where she witnessed the outdated production models constraining the industry's most valuable voices.
In response, Alice leads Black Rabbit with a system that prioritises more flexible, human ways of working, leading to stronger creative and better business outcomes (discover more in our recent interview). As part of our 5 Questions series, I caught up with Alice to discuss creative pet peeves, the value of care and the simple joy of creating "beautiful work with good people."
