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The Guardian - US
The Guardian - US
Technology
Danielle Abril

‘I didn’t want to be the guinea pig’: inside tech’s AI-fueled manager purge

Pixel-art maze resembling Pac-Man, with a group of people at the center of the screen
Some critics say the increasing use of AI could result in ‘asynchronous, agent-driven management’. Illustration: Alvaro Dominguez/Guardian Design/Alamy

As tech companies pour billions into artificial intelligence bets and slash their workforces, middle managers are squarely in the crosshairs.

A trend is emerging: when tech CEOs announce that AI is making it possible to do more with fewer workers, they promise to flatten their structures by cutting away what they call unnecessary management layers and bureaucracy. Just last week, the cryptocurrency exchange Coinbase laid off 14% of its workforce while gesturing to the thrill of AI-fueled, minimal-management efficiency. In doing so, it joined companies including Amazon, Block and Meta that in the last year have laid off tens of thousands of employees with a specific focus on removing management layers.

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