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Creative Bloq
Creative Bloq
Technology
Beth Nicholls

I definitely didn’t expect a Nothing X Charli XCX brand collab - but it's genius

Nothing X Charli XCX brand collab.

Nothing has established itself as a very dark, mysterious and playful tech brand since entering the scene in 2021, which is why the newly announced partnership with global superstar, Charli XCX, makes perfect sense.

The singer-songwriter stars in a new Nothing campaign promoting the Headphone (a), while showcasing the impressive 135-hour battery life of the wearable over 5 days of continuous use. We recently reviewed the Nothing Headphone (a), and described the battery life as 'absurd' (in a good way).

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