Among the rightwing crusaders promoting Donald Trump’s false claims that the 2020 election was stolen, the wealthy pillow entrepreneur Mike Lindell occupies a key niche, spending lavishly on lawsuits to ban voting machines in some states, endorsing big lie advocates for top offices in 2022 and financing an anti-voting machine film, plus related projects.
In some respects, Lindell is an unlikely figure to emerge in the hotbed of US politics and the conservative ecosystem. As the chief executive of MyPillow he was once better known for his TV adverts than his extremist politics. But Lindell has become an ally of a still-powerful Trump who is eyeing a 2024 bid to return to the White House. Lindell has also become a popular figure on the right himself, making several appearances at recent Trump rallies.
