"It's my second to last show so I'm going to have my final rant, if you like."
Jeff Stelling, the staple of Sky Sports football coverage since 1994, and the nation's voice of the latest scores, paused the pre-match discussion about league titles, top four places and relegation last weekend to shine a spotlight upon something so much more important, but rarely discussed.
Addressing the camera and the thousands watching, an emotional, eventually tearful Stelling spoke about the march for the #DumpTheScales campaign which was taking place in central London that afternoon.
