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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

I created a fake hula hoop company to test ChatGPT, Claude and Gemini — here's the one I'd actually hire

ChatGPT Claude Code Gemini Shopify Tom Guide
ChatGPT, Gemini and Claude logos on phones .

AI is agressively becoming integrated into our daily lives, including the workplace. From drafting emails to building pitch decks, chatbots are taking on real business tasks, and in some cases, real business roles. But can AI really replace humans for tasks like copywriting, product development and strategy?

I decided to put it to the test in the most hands-on way I could think of: I "hired" three of the most advanced AI assistants available today — ChatGPT-5.2, Gemini 3 and Claude 4.6 Sonnet — and asked them to build a company from scratch.

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