As the cost of living soars, many of us are being forced to make savings wherever we can. Food bills are higher than ever, forcing households to consider cheaper alternatives in their weekly shop.
Luxury items such as lager are likely to be among the first items culled from the shopping list. But it doesn't have to be that way.
While a four pack of premium lagers will usually set you back around a fiver, most supermarkets stock their own branded alcohol for half the price. Admittedly, there has long been a taboo surrounding own-brand lager but is it actually deserved?
