Few things in life remind me of my childhood more than the famous Percy Pig soft gum sweets from Marks & Spencer. A staple in the family day out in the sun, tucked away in the mother's handbag, these lovable soft gums have gained a cult following for being a top-tier sweet.
Percy even made his own TV debut in 2021 as part of the lead of the Christmas advert for the supermarket giant and was voiced by Tom Holland. I forgot that was a thing too but an alive Percy Pig is something you can't unsee.
The sweet first came onto shelves in 1992 and has since expanded into becoming one of the leading images associated with the chain and has spawned merchandise including clothing, gifts, homeware and even cooking utensils. As a result of the success of the lovable smiling pig other supermarket giants have tried to replicate their own success with their own gummy-flavoured confectionery products with their own characters.
