"It's the most important meal of the day" says my mum as she rummages through the cupboards retrieving all the jam, butter, cereal, porridge and toast. Lots of mums probably say the same thing.
If you do opt for a toast breakfast, chances are you're going to pair it with jam - no two things are as well paired except perhaps cereal and milk.
The biggest question for the toast eating 'breakfestier' is what flavour jam you choose to pair it with. It no doubt says a lot about your character - are you a plain Jane strawberry? Maybe you're venturing out into the blackberry? Perhaps you want a burst of life and opt for something more exotic in apricot. You can get more shopping news and other story updates by subscribing to our newsletters here.
