Shoppers could be confused into spending more than necessary in the supermarkets thanks to lack of clarity around pricing.
Analysis by The Times of hundreds of price tags at major supermarkets found the lack of clarity is making it harder for shoppers to find the best deals and that while shoppers might assume it would be cheaper to buy fresh produce loose, this is not always correct because of variations between products and stores.
The Times found cases where buying in bulk is a false economy, with smaller pack sizes costing less per unit than bigger or family packs.
