Aldi's middle aisle has become renowned for offering some surprisingly good, if not random, products. From a Kevin the Carrot which led to customers forming hours-long queues throughout Christmas to an egg chair which had people waking up at 5am, the middle aisle at Aldi has almost become a British pop culture icon.
It has partly earned this status by being subject to social media 'hacks' where consumers believe they discovered exact replicas of Jo Malone perfumes for less than half the price while recently stating a pizza oven was on offer for thousands cheaper than one of its rivals. Aldi's bargain pizza oven is said to be an exact replica of the £2,959 Fontana pizza oven.
Meanwhile, a recent product that was sold out in the blink of an eye was a Special Buy hot tub going for less than £500. Customer advice site Which? recently recalled that Aldi has boasted itself as the cheapest supermarket for six of the last 12 months while its competitor Lidl was the cheapest for only five months.
