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The Guardian - UK
The Guardian - UK
Lifestyle
Luke Turner

‘I can’t imagine wearing anything else’: Goodbye to Old Town, the beloved Norfolk clothing company

Old Town, British clothing designer and maker Press publicity model shot
Form through function … Old Town designs reflect traditional workwear and the postwar Utility era. Photograph: Old Town

The premise of Old Town clothing was a simple one: choose from a limited range of designs and fabrics (cotton drill, canvas, linen or cord), provide your measurements and, a few weeks later, a box would arrive through the post containing your trousers, jacket or skirt, handmade in Norfolk by designer Will Brown, Marie Willey and their team of 10 seamstresses. But this year Old Town announced they are not taking any further orders and is winding down the main business – news greeted with anguish among their regular clients, including myself.

“We’re 68, we are tired,” Willey says. “We made a rod for our own backs because we’ve micromanaged things to the point it’s worn us out.” Each had clearly defined roles – Willey dealing with customers and ordering fabric, Brown the designing and making. In fact, he was the only person who knew how to operate the buttonhole sewing machine so he did them all himself, for years.

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