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GamesRadar
GamesRadar
Technology
Catherine Lewis

"I can't go through [with] this": The weirdest Zelda ad didn't get Nintendo's approval, but it probably happened anyway because the marketing execs were already on-site

The Legend of Zelda: Ocarina of Time screenshot showing Link, a young boy with elf-like ears and blond hair, with a surprised expression on his face.

Nintendo has released some rather unusual commercials in its time, but there's perhaps none stranger than one of the original Legend of Zelda ads, which stars a comedian in a dark cell, screaming out the name of the titular princess and many of the enemies in Link's path.

The ad itself stars American actor and comedian John Kassir, and according to Nintendo's former advertising manager and vice president of brand management, Gail Tilden, the final version wasn't exactly what the company had in mind, like, at all. Speaking at a panel at the Long Island Retro Gaming Expo (via the Video Game History Foundation, and spotted by Time Extension), she reveals that she initially thought "I can't go through [with] this" when faced with the reality of filming the ad.

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