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The Guardian - UK
The Guardian - UK
Business
Michael Savage Media editor

‘I can’t cope with it any more’: newsrooms scramble to retain audiences amid the big switch-off

News avoidance graphic
Newsrooms are turning to curation, personalisation and positive stories. Composite: Alex Mellon for the Guardian: Getty Images

When Deborah Turness, the head of BBC News, informed her staff recently that she was shaking up how they worked as part of a drive to combat “the growing trend of news avoidance”, she had in mind the likes of Dave Ayres, a handyman from Leeds.

“I used to have the news on the TV every morning for an hour or so as I got the children ready for school and completed my household tasks,” he said. “Now it has literally been switched off and unplugged. I can’t cope with it any more. It’s just too much and there’s nothing I can do about it.”

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