As the cost of living of crisis begins to balloon, so do more and more stories of real people who will be hit hardest by the increasing prices.
For many the crisis isn't just about paying a few extra quid on council tax or energy costs, it will be wearing an extra jumper to avoid putting the heating on, on cutting back on your weekly shop.
Joanne Lao, from Newport, has even made the decision to stop buying her nine-year-old's son favourite cherry bakewells after they doubled in price, WalesOnline reports.
