We've been hearing a lot about how generative AI is revolutionising creative work, while potentially putting jobs in danger, but it seems that brands themselves are growing wary. While advertising agencies are reportedly keen to embrace the technology, some of their clients are not so convinced.
The advertising industry media publication Ad Age has reported that more and more businesses are adding clauses in their contracts with ad agencies to ban creatives from using AI image generators and other generative AI tools without express approval. And I can see why.
