If you are an entrepreneur or simply have a business idea you are considering, you already know that sometimes the thought of putting an entire brand together is enough to let the idea live in your notes app forever.
Normally, turning a concept into a real brand takes weeks, even months. You’d need a name, logo, packaging ideas, marketing copy, visuals and enough polish to make the whole thing appeal to customers. Ask an advertising agency for help, and the invoice would be thousands of dollars. Or, you could go it alone and hope for the best.
For me, that idea was Crusted — a ready-to-eat cold pizza brand built for busy people, late-night snackers, commuters and anyone who believes tomorrow’s pizza should be available today. Okay, that's not my real brand, but I let Claude Design think so and asked it to put the whole brand together as if it were a hired advertising agency charging me thousands.
Thirty minutes later, Crusted looked less like a random idea and more like something that could be sitting in a refrigerated display case at a convenience store. Here's what happened.
