Until recently, it was all so clear. I vowed never to spend my money on anything made by Apple. Why? Two reasons.
The first was that I believed Apple kit to be overpriced. Not because they aren't excellent computers, phones or tablets. I've spent many years reviewing them as a journalist, so I know they're good. But essentially because I believe you're paying a signifcant markup for something that's as much a fashion item as a Gucci handbag or a Hermès T-shirt. And that just isn't me.
