Aldi's partnership with Too Good To Go means it is one of the latest grocers trying to curb food wastage by selling surplus food in 'magic bags'. Money-savvy shoppers can download the free app, search for an Aldi store in the vicinity and pick up an available bag.
After a successful trial last year, the supermarket announced last week that Too Good To Go will be available at all its stores in the UK. In a recent tweet that has been viewed over 138,000 times, Aldi wrote: "We've teamed up with Too Good To Go to help reduce food waste, find out how to rescue a bag of goodies worth at least £10** for just £3.30."
Other stores that have partnered with the innovative app include Morrisons, SPAR and M&S. Reporter Dayna Farrington tried a 'magic bag' from Aldi, and wrote about her experience in BirminghamLive, an undertaking which she says 'wasn't easy' due to the availability of the bags.
