India’s beauty industry is quietly scripting what could become the next major global skincare movement. After K-beauty reshaped routines with sheet masks and glass skin, and J-beauty won fans with minimalist rituals, a new contender is gathering pace - I-beauty.
According to Fitch unit BMI, Indian beauty is moving from niche appeal to broader global relevance, helped by rising exports, growing international exposure and a wave of acquisitions by some of the world’s biggest consumer companies. The research firm says the trend is likely to become an important personal care offering across global markets between 2026 and 2030.
