The Information & Broadcasting Ministry has approved new rates for advertisements to be issued on private FM radio stations for publicising government policies and programmes.
The rates have been revised after seven years, based on the recommendations of the Rate Structure Committee set up by the Ministry. “This marks a significant milestone in the ongoing efforts of the Ministry to ensure a fair and sustainable pricing framework for private FM radio stations,” it said on Monday.
Approved in September, the new rates include a 43% increase in the base rate considering the rising costs’ dynamics from December 2015 to March 2023. With this increase, the gross base rate for FM radio advertisement will increase from Rs. 52 to Rs. 74 per ten seconds.
