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The Hindu
The Hindu
National
Devesh K Pandey

I&B Ministry launches Digital Advertisement Policy to tap digital media for awareness campaigns

CBC Ministry

This policy intends to allow the advertising wing of the government to disseminate information and create awareness regarding schemes and programmes run by the Centre

The Information and Broadcasting Ministry on Friday released The ‘Digital Advertisement Policy, 2023’ to enable and empower the Central Bureau of Communication (CBC), the Central government’s advertising wing, to undertake campaigns in the digital media space.

“This policy marks a pivotal moment in the CBC’s mission to disseminate information and create awareness regarding various schemes, programmes, and policies of the Government of India in response to the evolving media landscape and the increased digitalisation of media consumption,” said the Ministry.

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