The Information and Broadcasting Ministry (I&B Ministry) has asked publishers of online curated content, commonly known as OTT platforms, to ensure display of age-based classification rating in the advertisements and other promotional material published by them on various media platforms.
The Code of Ethics for online curated content under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, provides for classification of content into age-based categories, as well as inclusion of the classification rating and consumer advice in any print, television, or online promotional or publicity material for their programmes, said the Ministry in its advisory.
The code lays down details of the classification. It states that all content transmitted or published or exhibited by a publisher of online curated content must be classified, based on the nature and type of content, into five rating categories.
