According to most forecasts, the 2025 holiday shopping season is shaping up to be neither great nor terrible, but somewhere in between.
In a Nov. 6 report, the National Retail Federation (NRF) predicted that U.S. retail sales in the last two months of the year would grow between 3.7% and 4.2% from the prior year and pass the $1 trillion mark for the first time, boosted in part by higher consumer prices.
