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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

I applied Tim Cook’s ‘Simplicity Rule’ to my ChatGPT prompts — and it became a masterclass in creativity

Tim Cook at an Apple event.

As a prompt engineer, I’ve tested plenty of AI prompt strategies over the past four years. Some were clever and surprisingly useful, others were far too complicated. Despite having a prompting background, I fell into a trap of believing that better results required longer prompts, more context and highly specific instructions. But that's seldom the case.

I’ve spent the last week obsessing over my AI habits. With Tim Cook recently announcing his transition to Executive Chairman, the tech world is looking toward the John Ternus era and wondering how Apple’s legendary discipline will evolve. I decided to get ahead of the curve by leaning into the ruthless discipline Cook left behind. By applying his ‘Simplicity Rule’ to my ChatGPT prompts, I accidentally triggered a masterclass in creativity.

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