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The Guardian - AU
The Guardian - AU
Lifestyle
Alex Lee and Humyara Mahbub

‘I am worried my baby is too bald’ and other anxieties we tried to solve with products – so you don’t have to

Baby boy wearing a neck floatie in bathtub.
‘How did anyone bathe their babies before we could order a flotational neck pillow directly to our door?’ Photograph: hxyume/Getty Images

The wonderful thing about having a baby is that you are incredibly vulnerable, physically and emotionally, and as a result incredibly susceptible to advertising. Even those moments when you have a minute to “relax” and spend some quality time with your phone, you’re reading parenting forums, looking up symptoms, bookmarking baby-led weaning recipes and watching videos of experts telling you the 12 ways you are doing irreparable damage to your baby by being on your phone right now.

Luckily for you mama, the very same device that creates endless anxieties also gives you access to the products that will solve them! Truly, we are living in the golden age.

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