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Metal Hammer
Metal Hammer
Entertainment
Simon Young

"I am very excited about the ability we now have to pursue, facilitate, and finance our many plans and dreams." Iron Maiden announce deal with creatives behind the ABBA Voyage virtual show

Iron Maiden Maiden ABBA Voyage Pophouse
Steve Harris of Iron Maiden performs during EDDFEST as part of the 'Run For Your Lives World Tour' at Knebworth Park on July 11, 2026 in Knebworth, England.

Fresh from their first-ever festival, Eddfest, which took place at Knebworth this past weekend, Iron Maiden have revealed details of a huge business partnership with Pophouse Entertainment.

The band have sold a stake in their publishing rights and master music rights, as well as their name, image, and likeness rights, to the Swedish company – they are the founding investors and brains behind the ABBA Voyage virtual show in London.

This means that Iron Maiden can "pursue new creative ventures that connect with existing fans as well as bringing their extensive catalogue to new audiences" over the next decade.

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