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Marie Claire
Marie Claire
Lifestyle
Amelia Yeomans

I Always Switch My Signature Fragrances With the New Season—Here’s What I’m Wearing All Winter

Three women at copenhagen fashion week.

Almost all of us switch our seasonal wardrobe out when the temperatures change, but I like to go for a different type of refresh to set me up for the winter—a new fragrance. Yes, the best perfumes for women can of course be worn year-round, but there's something about a new scent to mark the time of year that starts the season off right.

I've always had very strong scent associations—I get the slightest whiff of my mum's perfume I borrowed as a teenager and I'm immediately transported back to being in a GCSE maths lesson. That means that I like to set times of the year to a smell, almost like a fragrance soundtrack, so that I can be reminded of that time period forever. I also find that certain scents really come alive in different climates, and a hearty perfume can be the thing to perk up my mood on a grey day.

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