We humans love our furry, scaly and feathered friends, but when it comes to pet products, design isn't often at the forefront of our minds. Recently, pet brand Omlet has flipped the script, undergoing a stylish rebrand that puts pets at the forefront of its branding.
With playful graphics, colourful character and a pioneering brand initiative, Omlet's contemporary refresh is a shining example of thoughtful innovation and standout packaging design. It marks a modern shift in the marketing of pet products and restores my faith that branding can still be vibrant, fun and delightfully creative.
