A gutted Steve Morison was left fuming again as he asked his players if it hurt enough to lose in a Cardiff City shirt following their 2-0 defeat by Middlesbrough.
Cardiff succumbed to their fourth successive league loss up on Teesside, they have won one of their last six games dating back to the middle of March, with the last three opponents all chasing a spot in the play-offs.
While the focus has turned towards the transfer window and building to next year, it still pains the fans, 600 of whom had made the trip to the Riverside Stadium on Wednesday night, to see their team lose a string of games. Indeed, it hurts Morison, too, but he posed that very question to his players in the dressing room after the match.