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Los Angeles Times
Los Angeles Times
Business
Russ Mitchell

Hyundai was poised to become Tesla's top contender. Then the US government blindsided it

K-drama, K-pop, kimchi, bibimbap: Korean culture, in the form of entertainment and food, has long taken hold in California and across the U.S.

It's time to add Korean cars to the list.

Sure, Korean automakers have been selling cars in the U.S. for decades — and successfully, though trying to overcome a reputation for low-price, high-value alternatives to Japanese cars.

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