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Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™

Hyundai Motor Hyundai Fifa Son HeungMin World Cup Hyundai Motor Company Fifa World Cup 2026 Boston Dynamics Football Atlas

Hyundai Motor unveils "Next Starts Now" global campaign film featuring Son Heung-min and Boston Dynamics' Atlas
Five rising football talents spotlighted as symbols of the next generation shaping the future of the sport
Campaign highlights convergence of human potential and robotics innovation on a global stage as part of the FIFA World Cup 2026™ platform

SEOUL, South Korea, June 1, 2026 /PRNewswire/ -- Hyundai Motor Company today unveiled its FIFA World Cup 2026™ global campaign film "Next Starts Now". The 60-second cinematic brand film features next-generation football (soccer) talents alongside Son Heung-min and Boston Dynamics' Atlas^® robot.

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