More than a third of personal care products, such as shampoos and body washes, marketed as hypoallergenic at Boots and Superdrug have been found to contain common skin allergens, research shows.
As a large proportion of the population have sensitive skin or allergies, products are increasingly using the term “hypoallergenic” to advertise goods. But the British Association of Dermatologists said there needed to be more regulation as some brands were stretching the “terms to their limit” and could not match these claims.
