TCU’s 2022 season will live forever in college football history, but also in internet history. While the Horned Frogs have gone 13–1 on the field, one win away from a national championship, the school’s social media team has been commemorating every victory since mid-October with an absurd, meme-filled video that often plays off their opponent. Texas, Michigan, Baylor, Oklahoma State and West Virginia are among the video victims, while Oklahoma, Kansas, SMU, Colorado and Tarleton State had the fortune of losing to TCU before it started the trend.
The videos range in theme and are at times difficult for anyone outside the most dedicated memelords to understand. But the beauty is in the chaos and the pizazz, not the comprehension. As my colleague Richard Johnson wrote in a recent story about the legend of the Hypnotoad and the Horned Frogs’ online presence, “TCU’s postgame victory videos are what happens when a college football team embraces the true depths of internet-driven creativity, not just posting score graphics and locker room videos.”
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