A new tiredness has dropped. According to the market researchers Mintel, 2023 is the year of “hyperfatigue” – which seems to describe a state of continual physical, emotional and mental exhaustion. It’s nice of them to enrich our weariness one-upmanship with this concept, even if it sounds like something a French teenager would have said in the 90s; my computer even keeps trying to add an accent.
But they aren’t wrong: tiredness – possibly, yes, hyperfatigue – is the malaise of our age. Everywhere is too light and too loud to sleep properly, and our animal brains are overwhelmed by rolling news of hundreds of global atrocities and dangers, TikTok, deepfakes and monitoring 48 WhatsApp groups. In a recent survey, 35% of people said they were too tired to make healthy changes to their diet and activity levels, suggesting many are in a vicious circle of fatigue-induced self-sabotage, leading to more fatigue. We’re too tired to tackle our tiredness, basically.
