When management consultant Siddharth Bhargav returned to Hyderabad after a 10-year stint in Dubai, his passion for music made him embark on a journey that opened new vistas to independent music artistes. With a seven-member team, he is set to launch the Independent Music Platform (IMP), a social networking music streaming platform exclusively for independent music, on October 7, 2023.
IMP-X is a platform that has been a live music hub, and the launch of the app will be marked by a live concert by the fusion rock band Indian Ocean at Odeum By Prism.
When he returned from Dubai in 2021, Siddharth found people’s obsession with film music was unwavering; he felt independent music was still underrated. “However, at an event at Moonshine, I witnessed over 50 talented rappers performing their original tracks. This experience sparked my interest in the Indian independent music market, which I found to be an untapped ocean of talent. This led to the idea of creating a digital streaming platform exclusively for independent music,” says Siddharth, who reached out to his friends, rapper Pramod and producer Bharat from the Telugu rap group Nawab Gang. A brainstorming session led to the building of the platform, and their first project, Battle of Beats at Moonshine, in April 2022 was an indication of the right step the team was taking.
