Hyderabad-based entrepreneur Sateesh Kumar Kemburu never imagined that his chronic cough in 2014 would lead him to the world of organic farming. Vexed with his persistent dry cough, he tried ingesting turmeric on his doctor’s advice. “When I did not get any relief, the doctor asked me about the curcumin percentage in the turmeric that I took. That was the first time I had heard about curcurmin,” he recollects.
His research on curcumin’s medicinal properties made him realise that the turmeric produced at Lakadong in the Jaintia Hills in Meghalaya has the highest percentage of curcumin, due to the climatic conditions and farming methods in the region. He procured the turmeric from Meghalaya and used it for 15 days. Then, convinced of its benefits, Sateesh took a leap of faith to enter the organic food market.
