Digital beauty is here, and it goes a lot deeper than Instagram filters. Virtual beauty brand Bakeup is reimagining makeup in the metaverse with a limited-edition eye embellishment designed for multiple realities. Dubbed the Disco Veiler Eye Adornment, the digital eye makeup is offered as an NFT, augmented reality filter, and physical product.
Co-created by celebrity makeup artist Jo Baker and recording artist Grace Gaustad, Bakeup wants to push the boundaries of beauty experimentation and self-expression with “limitless” digital looks. Its virtual makeup transcends the traditional meaning of makeup by definition, aided by bold colors, funky textures, and eccentric shapes. “It’s time to break up with your makeup rules,” a press release says.
